Customer segmentation

The Top Benefits of Using Data Science in Marketing: How to Gain a Competitive Edge in the Digital Age

In today's digital age, marketing has evolved to become more complex than ever before. With increasing amounts of data available,…

2 years ago

RFM Analysis for Effective Segmentation Using Python

In this article, we explore the powerful technique of RFM analysis for customer segmentation using Python programming. RFM analysis can…

2 years ago